Niron Fernando

Niron Fernando is an experienced apparel merchandising professional with more than two decades of industry experience spanning product development, buyer coordination, and end-to-end order management.

Educated at St. Peter’s College, Colombo, he began his career at Maxims Ltd (1990–1998) as a Merchandiser. In this role, he worked closely with the sample room, cutting, production, packing, and shipping teams, gaining comprehensive exposure to the full apparel manufacturing lifecycle. During this period, he handled brands including Andrea Leon, Daniel Hechter, Hema BV, and Charming Shoppers, with a primary focus on men’s shirts and T-shirts.

He later joined Echo Enterprises Trading Company, operating across Colombo and Chinese Taipei, where he served as Manager – Merchandising from 1998 to 2018. In this role, he managed key international buyers such as May Department Stores (USA), American Merchandising Corporation, and Zellers, overseeing the development and production of men’s and ladies’ fleece jackets, infants’ bodysuits, and ladies’ T-shirts.

In addition to his professional experience, Niron completed a program in Textile Technology and Merchandising at the University of Moratuwa in 1998, strengthening his technical and commercial expertise.

Niron currently serves as Head of Merchandising at Fidelity Sri Lanka, where he leads buyer communication, product development coordination, and execution across multiple product categories, ensuring alignment between client expectations and manufacturing delivery.